Tuesday, December 24, 2019

Music and the Mind Essay - 1896 Words

When Albert Einstein was a young kid, his teachers believed that he was â€Å"too stupid to learn† They suggested to his mother that he just skip school and start manual labor early, because he was a hopeless case. But despite everything, his mother continued to make him go to school; in addition, she also bought him a violin. Violin soon became one of his greatest passions, and he even stated himself, that playing the violin was what made him intelligent. His friend, G.J. Withrow had said, that whenever Einstein had trouble figuring out an equation he would go and improvise on the violin. One reason that suggests this may have really helped him is that music has been proven to have short-term improvement on the performance of one’s â€Å"spatial†¦show more content†¦There is, however, evidence behind Mozart and the slight improvement in test scores. It’s effectiveness is shown through the results of an IQ test performed on three groups of college students. The first group listened to Mozart’s Sonata for Two Pianos in D Major before taking the IQ test. The second group listened to a relaxation tape and the third group had nothing to listen to. The results showed that the first group’s average had a difference of 9 points (119) compared to the third group (110), who had sat in silence, while the second group only had a one point increase from the group who sat in silence. So Mozart can increase your IQ up to 9 points, it may not be a huge, but there’s still a noticeable difference. A method created by Dr. George Lozanov, a very well known Bulgarian psychologist, was proven to teach foreign languages to students in just a fraction of time it usually took. The system had students learn the same amount of grammar and vocabulary typically learned in one school term (about 1,000 words and phrases) taken in all within a day. To do this, he used certain classical music pieces from the Baroque period that contained the 60 beat per minute pattern in his lessons. Through his method he proved that foreign languages can be learned with 85 - 100% efficiency in only 30 days with these pieces. What they found, wasShow MoreRelatedMusic: the Medicine of the Mind784 Words   |  4 PagesMusic can have effects on the human brain that are hard to exaggerate. For instance, a mere snippet of song can trigger one’s memories so vividly. A tune can induce emotions ranging from unabashed joy to deep sorrow and can drive listeners into states of patriotic fervour or religious frenzy--to say nothing of its legendary ability to soothe the savage beast. The study of how music affects the mind and the interconnection between music and the physical and mental health of human beings has been aRead MoreEffects of Music on the Mind1350 Words   |  6 PagesEffects of Music on the Mind The study of how music affects the mind has been a subject of interest for many. The interconnection between music and the physical and mental health of human beings has been researched on since long. Research has concluded that music does have positive effects on our mind. It has the power of healing certain ailments. Indian classical music has been found to have the strongest healing powers. Music has a calming effect on the mind. It is known to speed the recoveryRead MoreThe Mind, Music, and Behavior2051 Words   |  9 PagesThe Mind, Music, and Behavior abstract The main purpose of the paper is to investigate and present the relationship between the mind, music, and human behavior. For this purpose, research is presented on previous works and studies that link music with the mind. Based on this research, music increases neurotransmitter levels. Soft or mellow music has a tendency to promote tranquillity, while music with tempo sometimes distracts. Human memories can be cued by music, and music can promote improvedRead MoreThe Effects Of Music On The Body And Mind1684 Words   |  7 PagesEffect of Music on the Body and Mind â€Å"Without music, life would be a mistake.† -Friedrich Nietzsche Music has a bigger impact on the mind than what most people think. It can affect our personalities, emotions, and even the brain. Some people consider music to be just a form of entertainment, but it is considerably more than that. Music affects the brain in many ways. The personality of a person can be predicted by what song genre they choose to listen to. Different genres of music and their characteristicsRead MoreThe Effect Of Music On The Mind Of Life1035 Words   |  5 PagesThe Effect of Music Music is the artistic form of auditory communication incorporating instrumental or vocal tones in a structured and continuous manner through rhythm, melody, and harmony. To many people, music is a way of life. It has become a big factor in most cultures and in society. Most people feel stronger than others in a discussion of music. The influence of music can affect the ways of the mind, the brain, and mood of a human. The interconnection between the music and the physicalRead MoreThe Effects Of Music On Human Mind1441 Words   |  6 Pagesexplanations of the impact of music on human mind. As such, the search for the answers has attracted researchers from various disciplines, including anthropology, musicology, psychology, and computer science. Many scholars have written about the importance of this research because of its effects on social attitudes and depression. Thus, psychology of music studies the psychological states underlying activities, such as listening, playing, and composing music. Currently, the use of music has been incorporatedRead MoreMusic And The Mind Body Connection Essay2398 Words   |  10 PagesProfessor David Patterson Music 248 OL CEO 01 28 November 2016 Music and the Mind Body Connection Throughout history, music has played a defining role, both in the spirit and the character of many of our planet’s greatest creative minds. The all-encompassing power of music was documented as early as 428 B.C. when Plato wrote, â€Å"Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything†(Plato). Music, whether producedRead MoreEssay on Effects of Music on the Mind3499 Words   |  14 Pages Effects Of Music On The Mind Are people typically geniuses? Statistically, people probably are not. In fact, most people probably arent even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speedRead MoreThe Fascination Effects Of Music On The Human Mind1941 Words   |  8 PagesThe Fascination Effects of Music on the Human Mind; Framing Intuition and Perception From ancient times, music has held great importance to cultures all over the world. Music remains one language that is ever evolving; it refuses to die away. From that day almost 40,000 years ago, one of the first musicians picked up a vulture’s bone and decided to make a flute out of it, till this day, music has held a power that no other language will ever hold. The importance of music has indeed waxed greater andRead MoreEffect of Different Music Genres on the Mind6676 Words   |  27 PagesIndividual Research Project FIRST-HAND INVESTIGATION BIOLOGY The Effect of Different Music Genres on the Human Mind: * Concentration * Spatial Reasoning * Short-Term Memory * Reaction Time Timothy Yee Joy TABLE OF CONTENTS Why I chose this topic ............................................................................3 Summary of Prior Research......................................................................4 Appendix of Research and Assessment of Reliability ........

Monday, December 16, 2019

Feasibility Analysis Executive Summary for a Video Store Free Essays

string(36) " available movies and games recent\." Contents Feasibility Analysis Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Business Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 System Request – Lucky8 Video Store †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Feasibility Analysis Executive Summary for a Video Store or any similar topic only for you Order Now 7 Project Standards†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Description of the Application †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Risk Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Feasibility Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Functional Requirements: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Nonfunctional Requirements: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Appendix A: FSSD Financials †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix B: DFD †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 Appendix C: ERD Database Relationships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Appendix D: System Analysis Scheduling †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 Lucky8 Video’s System Feasibility Analysis Executive Summary The First State System Development team h as created the following feasibility analysis for the Lucky8 Video’s System Project. The System Request is attached, along with a detailed feasibility study. The highlights of the feasibility analysis include: Technical Feasibility ? Competition risk: high ? Technological feasibility risk low ? Cost of materials risk medium ? Location feasibility risk medium Economic Feasibility ? Costs and benefits Development Expenses include: Developer salaries, server hardware Operation Expenses include: Maintenance salaries (servicemen/programmer troubleshooters) Intangible benefits include: Faster service, more convenient ? Values of Costs/Benefits Estimated Development Expense: $7500 ($2500 server + $5000 total development salary) Estimated Operational Expense: $700 maintenance fee Estimated Consumer-Related Expense: $20,000 for each rental box (includes DVD’s, Blue-Ray, and Games) 2 ? Cash Flow Year 1: $8200 Year 2: $700 + ($20,000 * X) Year 3: $700 + ($20,000 * X) Year 4: $700 + ($20,000 * X) Year N: $700 + ($20,000 * X) ? Net Present Value (NPV) Current Redbox Competitor System Cost: $15,000 each Redbox rental unit + $7000 merchandise $2 – $20 per DVD Computer Analyst – Annual Salary: $57,202 Marketing Manager Annual Salary: $90,000 500 – 1000 items in a Redbox machine $147,202 Redbox income DVD rental price $1. 20 * X Blue-ray rental price $1. 50 * X Game rental price $2. 00 * X Lucky8 System Cost: $20,000 each Lucky8 rental unit 3 Servicemen at $15,000/yr 1 System administrator at $56,000/yr $101,000 Lucky8 income DVD rental price $1. 20 * X Blue-ray rental price $1. 50 * X Game rental price $2. 00 * X 3 Net Present Value = 147,202 – 101,000 = $46,202 Return on Investment (ROI) (147,202 – 101,000) / 101,000 = 0. 457 Break-even Point $8200 4 First State System Development Business Plan Description of FSSD A pioneer in comprehensive IT outsourcing since 2008, First State System Development (FSSD) is a full-service IT consulting and outsourcing firm for businesses in and around Wilmington, Newark, and Philadelphia. Our clients represent a crosssection of all industries and rely on FSSD for many different IT services. However, their requirements are the same: technology must support their business and operate reliably. FSSD is dedicated to delivering superior, enduring solutions that are the best match between business and infrastructure, implemented by the best certified consultants in the industry. Whatever your need is, FSSD will meet it with a broad selection of onsite and remote IT services that are available as pre-packaged programs or a la carte, and all under one roof. Comprehensive IT services, broad expertise, and dependable customer service are just some examples of the services we offer. FSSD expands your IT capabilities and resources dramatically and ensures that technology works for you. FSSD’s comprehensive IT services outsourcing is the perfect fit for our clients. Our broad expertise expands the IT capabilities of these companies, giving them technology that fits their business and supports their business’ success and growth. Our out sourcing program includes Networking, Business Application Development, Web Design, Support, Preventive Care, and nyielding Customer Service. Market leaders in a wide range of industries rely on FSSD services and solutions to power their most sophisticated computing environments. There’s no escaping it: technology is a necessity in today’s business and critical to your business’ success. But how do you find the right IT solution and make it work for you? The good news is that you don’t have to be an IT expert to be in business. You don’t even need an in-house IT department. All you need is FSSD Technologies. 5 FSSD takes the worry out of IT management. Our comprehensive IT outsourcing, technology consulting, and managed IT services immediately broaden your IT capabilities, giving you the power and flexibility to handle any aspect of your technology needs. Are you ready to make technology work for you? Take a closer look at how FSSD can help: ? ? ? ? ? ? Outsourced IT Managed Services Software Solutions Technology Assessments Procurement Design Architecture Most companies today rely heavily on technology to keep their businesses running. FSSD’s clients are no exception, but they do have a distinct advantage: We ensure that their technology drives their business’ success. We understand their business, and we understand technology. Combined, our knowledge enables us to customize and deliver sound, strategic IT solutions that function as part of our clients’ long-term business strategy. Our financial numbers speak for themselves in order to provide you with a clear idea of t how FSSD has been growing in the last years. For that reason we are proud to share our comparative income statement and balance sheet with you. See appendix A) 6 System Request – Lucky8 Video Store Project Sponsor: Prem Tandon Business Need: The goal for this project is to increase Lucky 8 Video’s market share for movie and game rentals by spreading rental kiosks across the state. Business Requirements: Customers of Lucky 8 Video will be able to rent or buy DVD, Blu-ray and video game discs from a kiosk in their ar ea. They will then be able to return the rented disk to the same or a different rental kiosk. Servicemen will be able to update the inventory of available products in the machine. Sales information from each Lucky 8 machine will be remotely transmitted back to a central information system for analysis. Each rental kiosk will contain: ? ? ? ? A touch screen interface An internal inventory of discs stored in cases A wireless transceiver for transactions and information communication A software system for processing customer transactions Business Value: We anticipate a wider customer base because of the ease of use and convenience of using our video rental kiosks. We also expect increased rentals at our video stores, due to the increased brand recognition. Conservative estimates for the total benefits over the project lifespan ? ? ? ? $250,000 savings from faster service $180,000 reduction in labor costs $1,138,000 increased sales $220,500 total net cash flow 7 Special Issues or Constraints: ? ? ? ? Regular inventory updates will be required to keep available movies and games recent. You read "Feasibility Analysis Executive Summary for a Video Store" in category "Essay examples" The database of products in the machines will also need to be updated when new releases are added to the inventory. Rental kiosks locations will be limited to areas that receive wireless service. Customers will not be able to return disks to a machine that already has a full inventory. Roles and Responsibilities Name Position Description of Responsibilities Project planning Project control Project communication Resource management Internal project reporting and administration. Andrew Shearer Project manager Oversees all aspects of the organization’s quality or business improvement efforts, such as developing and administering the program, training and coaching employees, and facilitating change throughout the organization. Responsible for establishing strategic plans, policies, and procedures at all levels so quality improvement efforts will meet or exceed internal and external customers’ needs and expectations. Understands basic revenue models, p/l, and cost-tocompletion projections and makes decisions accordingly. Understand our pricing model and billing procedures. Accurately forecasts revenue, profitability, margins, bill Alex GrierTechnical Analyst rates and utilization. Assures project legal documents are completed and signed. Tracks and reports team hours and expenses on a weekly basis. Manage project budget. Determine project roles of team members based on project requirements, timeframes and budget. When necessary work with external contractors in addition to internal resources. Define skill sets (competencies) required for the project based on project specifications and requirements. Abram Watson Business Analyst Determine resource requirements (including staffing, software, hardware, and facilities) of projects, based on project specifications. Designing the Company’s Processes Business Analysis in IT Analyzing the Various Business Models Detailed Planning 9 Business Advisors is someone who analyzes the Business Advisor organization and design of businesses, government departments, and non-profit organizations; BAs also assess business models and their integration with technology. Wilson Hsu Systems Analysis Plan a system flow from the ground up. Interact with customers to learn and document requirements that are then used to produce business requirements documents. Write technical requirements from a critical phase. Interact with designers to understand software limitations. Esteban Solorzano Vivar Perform system testing. Deploy the completed system. Document requirements or contribute to user manuals. Whenever a development process is conducted, the system analyst is responsible for designing components and providing that information to the developer. Database Technical Help programmers during system development, ex: provide use cases, flowcharts or even Database design. 10 Project Standards Documentation standards: ? Project name, date created and/or modified should appear on the top of each document. ? 1. 5 spacing should be used ? Fonts must be Arial 12pts. ? Each document created shall be kept in the project binder Coding Standards: ? All variable names will have relevant names and be in headless camel case. ? All Class names will be in camel case. ? The project will use object oriented design patterns. The code will be split between several different classes. ? Each class will have methods to divide the logic of the program. ? Comments will be added to all sections of code that need further explanation. Procedural standards: ? All staff will require meeting every Mondays at 10:30 for the team meeting. ? A special team Meeting will be executed every first Friday on the month. ? All changes must be approved by the project manag er first prior to their execution. Specification requirements standards: ? Name of software package. ? Technical description of the package. Purpose of software package. ? Due date User interface design standards ? All buttons will be enlarged for use with a touchscreen. ? All text will be large enough for customers with vision impairments to see. ? A color scheme will be used thought-out the entire user interface. ? Returning to the main menu should take no more than two clicks. 11 Description of the Application The application allows customers to browse through discs available in the machine. Customers are able to add movies and games to a shopping cart. The customer will be prompted to enter their zip code and email address. This information is used to send a receipt to the customer and for credit verification. The disks are then dispensed from the machine. 12 Risk Assessment Risk#1: The creation and implementation of the database portion of the system may consume additional time resources due to the extensive amount of DVD, Blu-ray, and games in all their platforms. Likelihood of risk: Medium possibility of risk. Potential impact on the project: This will delay the programming part by 15 – 25%. Ways to address this risk: Our team will hire one or two part-time employees in order to enter the information to the database temporarily. The payment of this staff would be assumed by FSSD with no additional charge to the customer. 13 Feasibility Study 1. Client Information. 1. 1. History and Background of the Organization. The organization is a fully functional video rental store by the name of Lucky 8. The business started as a family run business and has since expanded. Lucky 8 has been operational for a little over 6 years. Within those 6 years, the business has done exceedingly well, making enough profit to expand with 20 rental kiosks 1. 2. Description 1. 2. 1. The Organization. The organization is a fully functional video rental store by the name of Lucky 8. The business started as a family run business and has since expanded. Lucky 8 has been operational for a little over 6 years. Within those 6 years, the business has done exceedingly well, making enough profit to expand with 20 rental kiosks. 1. 2. 2. The Organizational Structure. ? The owner is considered the primary manager; however, the responsibilities for managing the three stores are divided among crew members. Each Lucky 8 store also has an on-site assistant manager. Cashier, stock, and sales associates are on the same hierarchy level in the organizational structure. 14 1. 3. The Client Information All communications take place with the business owner, and all information regarding the project must be discussed with him. Any changes or additions to the project must be presented to the owner for approval, and he is solely responsible for the final acceptance criteria Owner Name: Prem R. Tandon Contact Details: Cell Phone Number: 302-555-5555 E-Mail Address: For documentation: ptandon@dtcc. edu Client Background: Before opening Lucky 8, the owner was the regional manager of Blockbuster in the Delaware Tri-State. He has no formal education with regards to media or entrepreneurship. . The Business Problem: Lucky 8 video store has been having a moderate but steady growth in recent years. However, due to the increasing growth of video platforms such as Netflix or OnDemand services provided by cable operators, many of the mayor video rental companies are closing their doors. A clear example of this trend is Blockbuster. However, not all are bad news. A new video rental system has been implemented in recent times with great success by the public. This is video rental kiosks. That is the technology strategy that Lucky 8 wants to target. 3. Proposed New System Lucky 8 video store currently has no system in place to monitor or provide the rental of DVDs, Blu-rays, or games trough kiosks. The proposed system would offer functionality in the areas of inventory management, order tracking, staff management, reporting, and real time data sharing between kiosks. A custom designed system will be built in JAVA for this user to meet his specific needs. Microsoft Access will be used as the organization’s database. FSSD will also provide all the components in order to build the first kiosk. The user will assume the 15 cost of additional kiosks he will require in the future. However, FSSD will provide the technical assistance to install the system in the new kiosk with no extra charge. 4. Feasibility Analysis 4. 1. Technical Feasibility 4. 1. 1. Competition risk: high ? ? ? Redbox has an estimate of 33,000 kiosks across the country and has a well-established customer base. Redbox averages an estimate of 35,000 customers a day at their terminals. Blockbuster has been around since 1985. Blockbuster has an estimate of 10,000 rental kiosks across the country. However, Blockbuster filed for bankruptcy September 23, 2010. 4. 1. 2. Technological feasibility risk low ? The technology is already on the market; there should be no doubt this is feasible. You can actually purchase pre-made rental kiosks online. 4. 1. 3. Cost of materials risk medium ? ? The rental kiosks are estimated to cost between 15,000 and 20,000. Companies like Redbox get a little over half their inventory from producers like Warner Brothers. However, they bring in a little under half their in ventory from stores like Wal-Mart. The reason Redbox has resorted to buying from chains like Wal-Mart is due to the fact that producers like Warner Brothers have been trying to regulate and restrict access to movies for Redbox. Due to the fact that buying merchandise from chains like Wal-Mart, KMart, or any other seller that has a large inventory is possible, getting our merchandise won’t be a problem 16 4. 1. 4. Labor feasibility risk low ? For companies like Redbox who have an estimate of 33,000 kiosks their cost of maintenance and labor is very expensive and tedious. However, for a small start-up company like you the cost of maintenance won’t be too high. ? ? You can actually purchase pre-made rental kiosks online. One or two servicemen will be required to keep the kiosks up to date 4. 1. 5. Location feasibility risk medium ? Since the idea of DVD rental kiosks, the locations in which they’ve been placed have benefitted a great deal because of them. The kiosks bring in business for grocery stores, McDonalds, Walgreens, and many other franchises across the country. ? ? Because of the profitability of having a kiosk on your front door step these franchises offer their space for free. The only risk is Redbox is in numerous locations and stores may be hard pressed to accept your kiosk over a renowned Redbox. 4. 2. Economic Feasibility See attached spread sheet for economic feasibility analysis. 4. 3. Organizational Feasibility It is concerned with determining whether the business itself has sufficient skills and resources to bring their product or service to the market table successfully. a) Three Primary Factors ? Management Expertise ? Acceptability ? Resources 17 b) Management Ability ? Andrew Shearer displays a management prowess that is requisite for this position and is firmly dedicated to the completion of this project. ? Andrew Shearer has worked on numerous projects similar to the build of this with an outstanding success rate. We have no trouble appointing him as a fit candidate for this project. ) Resource Allocation ? Nonfinancial Resources ? ? ? ? ? ? Three Lucky 8 home stores. Large media collection. Well versed in media sales. Established cliental base. Available office space. Likelihood of establishing favorable strategic partnerships is high. ? Financial Resources ? ? ? Numerous liquid assets. Minimum $1,000,000 budget for expansion. Steady profits. d) Acceptabil ity. ? â€Å"If we build it, will they come? † ? The users of the system have already expressed a strong interest in the implementation of a kiosk ‘come as you please’ based system. The implementation of Redbox kiosks nationwide has brought mountainous profitability to not only the business, but the proximity business owners. Why not Lucky 8? ? Very convenient for consumers who are already on their way to a local store like Wal-Mart, Walgreens, or Shop Rite. ? Our $1 rental price is much cheaper than other media rental stores. 18 ? Concerns ? If a kiosk is full you must drive to another kiosk or wait for open availability ? ? Credit card or debit card access is required Summary ? The advantage we have is that the idea has already been produced and yielded success, so how can we fail? The benefits of the project far outweigh the risks. If we build it they will come. 19 Lucky8 Cost – Benefit Analysis 4/18/2012 2012 Benefits Faster Service Increased Convenience Increased Sales Total Benefits Development Costs 1 Server @ $2500 Development Salary Total Development Cost Operational Costs 3 Servicemen @ $15,000 /yr 1 System Administrator @ $56,000 /yr Total Operational Cost Consumer-Related Costs 20 Rental Boxes @ $400,000 Total Consumer-Related Cost Total Costs Total Benefits – Total Costs Cumulative Net Cash Flow Return on Investment(ROI) Break-even Point 31. 18% 3. 32 years 013 $50,000 $45,000 $130,000 $225,000 2014 $50,000 $45,000 $161,000 $256,000 2015 $50,000 $45,000 $192,000 $287,000 2016 $50,000 $45,000 $225,000 $320,000 Total $250,000 $180,000 $708,000 $1,138,000 $2,500 $5,000 $7,500 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $2,500 $5,000 $7,500 $56,000 $56,000 $45,000. 00 $56,000 $101,000 $45,000. 00 $56, 000 $101,000 $45,000. 00 $56,000 $101,000 $45,000. 00 $56,000 $101,000 $180,000. 00 $280,000 $460,000 $400,000. 00 $400,000. 00 $463,500 ($463,500) ($463,500) $0. 00 $0. 00 $101,000 $124,000 ($339,500) 0. 00 $0. 00 $101,000 $155,000 ($184,500) $0. 00 $0. 00 $101,000 $186,000 $1,500 $0. 00 $0. 00 $101,000 $219,000 $220,500 $400,000 $400,000 $867,500 $270,500 20 Functional Requirements: 1. Search and Browse 1. 1. The System will allow customers to browse movie/game choices by predefined categories 1. 2. The System will allow customers to search for movie/game chooses by title, maker and genre. 1. 3. The System will allow customers to see s short sample of a movie/game selection. 1. 4. The System will enable customers to add game/movie to a â€Å"favorites† list. Purchase 2. Purchase 2. 1. The System will enable customers to create a customer account that will store customer data and payment information 2. 2. The System will enable customers to specify the game/DVD to rent/purchase 2. 3. The System will collect and verify payment information. Once payment is verified the machine will eject DVD/Game 3. Promote 3. 1. The system will keep track of customer interest on the basis of previous searches and will use this information to promote DVDs/Games during future visits 3. 2. Marketing department can create promotions and specials on the Web site. . 3. Based on customer’s previous purchases, DVD/Game chooses can be targeted to the customer on future visits to the Website. 3. 4. On the basis of customer interests, customers can be notified of special offers on DVD/Games that can be purchased at a reduced rate. 21 Nonfunctional Requirements: 1. Operational 1. 1. The Digital database will be constructed to facilitate searches by title, genre, publishers and series 1. 2. In the event of a failure during a transaction the customer will be able to start over. 2. Performance 2. 1. Database/transaction speeds will be monitored and kept at an acceptable operating level. 2. 2. Browsing speed should take no more then 10-20 seconds. 3. Security 3. 1. Customer information will be secured 3. 2. Payment information will be encrypted and secured. 3. 3. Customers will not have access to encrypted information(other customers previous searches and account information) 4. Cultural and political 4. 1. An additional language will be provided if necessary for Spanish speaking customers. (Espanol) 22 Appendix A: FSSD Financials 23 FSSD Income Statement Year 2008 – 2011 Income Statement Revenue Consulting Fees Network Design Fees Software Design Fees Total Revenue Expense Advertising Cost of Goods Sold – Labor Cost of Goods Sold – Hardware Depretiation Income Tax Expense Insurance Interest Expense Other Expenses Payroll Expenses Profesional Expenses Rent Repairs Maintance Salaries Wages Utilities Total Expenses Net Income 45,765 129,874 178,956 17,895 7,896 12,462 15,792 67,529 67,487 25,045 38,000 7,894 148,645 25,841 789,081 66,343 68,945 158,478 297,456 29,854 8,412 49,045 28,745 112,456 124,529 38,045 48,000 9,845 248,512 48,562 1,270,884 165,057 97,458 74,895 359,126 45,987 11,046 15,123 42,045 115,621 152,456 32,556 105,000 16,456 359,784 58,741 1,586,294 204,046 97,805 209,563 489,954 67,235 25,987 18,564 59,785 156,254 249,563 41,856 120,000 29,874 584,126 78,456 2,229,022 385,858 210,485 287,454 357,485 855,424 405,673 397,812 632,456 1,435,941 546,512 468,974 774,854 1,790,340 789,056 678,945 1,146,879 2,614,880 2008 2009 2010 2011 24 FSSD COMPARATIVE BALANCE SHEET YEARS 2008-2011 Cash Accounts Receivable Notes Receivable Other Receivables Inventory Securities Total Current Assets 2008 ASSETS 53,039 192,484 882 25,363 23,539 5,000 300,307 2009 18,382 195,112 139 35,304 30,876 10,000 289,813 2010 130,442 206,395 2,965 27,143 20,158 20,000 407,103 2011 59,788 270,606 175 32,789 16,116 25,000 404,474 Fixed Assets – ALLOWANCE FOR depretiation Net Fixed Assets Investment Miscelaneus Receivables Differes Charges Other Assets Total Assets 16,601 (179,370) 237,231 537,538 LIABILITIES 92,168 20,037 54,505 6,572 173,282 1,000 174,282 34,075 15,000 191,788 240,863 537,538 440,116 (212,915) 267,639 557,452 529,554 (261,915) 267,639 674,742 589,509 (320,463) 269,046 673,520 Accounts Payable Notes Payable Other Payables Accruals Total Current Liabilities Deferred Liabilities Other Liabilities Total Liabilities Profit Common Stock Retained Earnings/Surplus Total Equity Total Liability + Equity 88,022 22,785 39,601 2,558 152,966 3,000 155,966 15,819 15,000 201,196 232, 015 516,984 47,376 27,764 34,399 34,110 243,649 4,000 247,649 80,366 15,000 260,631 355,997 674,742 106,380 25,101 83,714 15,540 230,735 10,000 240,735 57,400 15,000 309,866 382,266 673,520 25 Appendix B: DFD 26 27 Appendix C: Relationships ERD Database 28 29 30 Appendix D: Scheduling System Analysis 31 ID Project Name Days Start End 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr 2-May 1. 0 Development Schedule Planning Phase Project Initiation Project Management 91 1-Feb 2-May 1. 1 1. . 1 1. 1. 2 27 11 16 1-Feb 1-Feb 10-Feb 28-Feb 12-Feb 26-Feb 1. 2 1. 2. 1 1. 2. 2 1. 2. 3 Analysis Phase Analysis Strategy Requirements Gathering System Proposal 19 5 9 5 28-Feb 28-Feb 4-Mar 13-Mar 18-Mar 4-Mar 13-Mar 18-Mar 1. 3 1. 3. 1 1. 3. 2 1. 3. 3 1. 3. 4 Design Phase Design Strategy Architecture Design Database File Speculations Programming Design 26 1 8 8 9 18-Mar 18-Mar 19-Mar 27-Mar 4-Apr 13-Apr 19-Mar 27-Mar 4-Apr 13-Apr 1. 4 1. 4. 1 Implementation System Construction 19 19 13-Apr 13-Apr 2-May 2-May 32 How to cite Feasibility Analysis Executive Summary for a Video Store, Essay examples

Sunday, December 8, 2019

Ethics & Sustainability-Self Reflection Report-Samples for Students

Questions: 1.Analyse the Concept and Theories of Corporate Social Responsibility and how it relates to ethical Business Practices. 2.Identify and Describe the principal trends driving corporate ethics and sustainability 3.Appraise CSR from the perspectives of Stakeholder Interests at a National and International level 4.Describe and evaluate the Impact that foreign social norms and standards may have on International Business 5.Compare and Contrast the legal versus ethical Compliance of CSR from the perspectives of various stakeholders, and the impact on the legislative framework surrounding corporate existence. 6.Critically analyse and judge the relationship between ethical branding and Corporate reputation. Answers: 1.Corporate Social Responsibility and its relationship with ethical business practices Corporate social responsibility is a major agenda of almost all the organizations in the world. As the activities of the organizations bring positive outcomes, it also bring some negative outcomes too. To reduce the negative impact on the environment and community due to the production activities, the organizations design policies, known as the Corporate Social Responsibility (CSR). From the writing of Cheng, Ioannou and Serafeim (2014), I have learnt that, CSR is the relationship between the organization and the local committee or with the stakeholders. There are three theories of CSR, namely, the stakeholder theory, business ethics theory and shareholder value theory. The stakeholder theory says that, the stakeholders create pressure on the organizations to contribute something for their benefit. The business ethics theory emphasizes on the broad social obligation and moral values and duties that the organizations have towards the community. The social expectations towards a social problem, ethical principles and contribution towards the society are the components of this theory. Lastly, the shareholder theory says that, a business has only one motive, that is, to make profit by following legal rules and regulations (Tai and Chuang 2014). On the other hand, ethical business practices refer to those activities that are morally correct, such as, corporate governance, fiduciary responsibilities etc. CSR is also part of the ethical practices. The CSR policies include those activities that follow the business ethics. 2.Principal trends driving corporate ethics and sustainability I have found some principal trends that drive the corporate ethics and sustainability in the coming years from the report of ethical corp. I found that, embedding sustainability is one of the major priority or trend for the coming years. Sustainable innovation is another key factor. Transparency in business activities, trust between the society and the businesses, community participation, responsible production and consumption are the other major trends driving the corporate ethics and sustainability (Korschun, Bhattacharya and Swain 2014). Sustainability is one of the biggest challenges of the organizations. Since, almost all the major economic activities revolve around the production and consumption, these activities are creating immense pressure on the reserve of the resources. Thus, the organizations are becoming careful about reducing wastages, recycling and reusing the resources and encouraging the usage of non-renewable sources of energy. Along with that, contribution in the development of the community through the implementation of sustainable techniques is another trend that drives the sustainability. For corporate ethics, transparency in the business activities and disclosure of the performance are important and these also help in building the trust among the corporate houses and the stakeholders. The community participation of the organizations is also increasing leading to more contribution towards the development of the society. 3.CSR from the perspectives of stakeholder interests at a national and international level Under various theories of CSR, stakeholder approach comes under the relational theory. This approach was developed to demonstrate the strategies for improving the management of the organization. This theory also aims to manage the socially responsible behavior of the company. According to the Garriga and Meles analysis of the stakeholder approach of CSR, this approach is accredited to both the ethical and integrated theories, where the ethical approach considers the right actions for achieving a good community and the integrated approach focuses on integration of social demands. From the analysis by Mason and Simmons (2014). I found that, the stakeholder management is the management of the stakeholders interest. It is directed towards the people who affect or get affected by the organizational or corporate policies, strategies and practices. In the national or international level, the approach is almost similar. The stakeholders perceive that the companies must increase its sensitive ness towards the environment but at the same time, must also think about the stakeholders interests. In the national as well as international level, the interests of the stakeholders focus on the benefit of the environment and the society, along with profit of the companies. Hence, the CSR polices that are directed towards the benefit of the environment, community and the stakeholders, through the maximum cooperation between the corporation and the stakeholders, are widely appraised by the stakeholders. 4.Impact of foreign social norms and standards on international business Hadjimanolis (2017) says that, international businesses are heavily influenced by foreign social norms and standards. The culture, that is, etiquette, communication and organizational structural hierarchy, falls under the category of social norms. For example, workplace etiquettes include different approaches of behavior in the workplace. The formality of addressing the people from different countries and cultures are very important part of the etiquette. In some cultures, addressing by the first name is accepted while in others, addressing by the title and the surname is important. Apart from that, punctuality, attitude, body language and gestures have a significant impact on the international businesses. Similarly, the communication and language are very essential factors that affect the international business. Verbal as well as non-verbal communications, both can influence the business heavily. For example, any business deal between an English speaking and a non speaking country t akes extra effort on part of the organizations. Cross cultural communication is a challenge and approaching the cultural differences with openness, curiosity and sensitivity is required while dealing with foreign businesses. Lastly, the structure of organizational hierarchy and attitude varies across the countries. In the international business, the organizations must be careful about the hierarchy as it influences the businesses. It is found that, when the roles are being defined in the multinational organizations, the diverse attitude and organizational hierarchy create challenges. Hence, it is evident that foreign social norms and standards influence the international business. 5.Legal versus ethical compliance of CSR from the perspectives of various stakeholders, and the impact on the legislative framework surrounding corporate existence The legal and ethical compliances of CSR are quite different. Legal compliance refers to the obligations to the law, which may not always lead to ethical results. On the other hand, ethical compliance refers to the following of the moral values of principals while doing the business. This may not always lead to following of the legal rules and regulations. However, to fulfill their objectives of profit, the stakeholders might not always prefer a solution that is legally complaint (Crane, Matten and Spence 2013). If a CSR policy is not legally compliant, then it faces of risk of government action in the future. However, CSR policies are bound to be ethical, as the foundation of those policies are ethical practices. A policy, which focuses on the development of a community, is framed on ethical values of doing good for the society. At the same time, the actions for social welfare must be legally complaint to avoid the termination of work by the government in the future. Legislative framework surrounding the corporate existence refers to the corporate law of an organization. The legal compliance of CSR is a part of the legislative framework or corporate law of an organization. Since, the CSR policies have become essential for almost all the companies, hence, the companies have to make the legislative framework by accommodating the CSR policies. It must also include the factors for ethical compliance, as CSR policies are mainly focused on to bring sustainability to the environment and develop the society. 6.Relationship between ethical branding and corporate reputation Ethical branding is a very common term in marketing. Branding represents the addition of value to a product or service. Ethics is the moral principals or values that guides in choosing between right and wrong. Ethical branding refers to the concept, where branding of a commodity or service is labeled with the morality of choosing the right course of action over the wrong. This type of branding happens when a company wants to build its reputation or image based on the ethical practices. According to He and Lai (2014), ethical branding enhances the reputation of an organization, which in turn reinforces the brand. Corporate reputation is based on the collective judgment of the observers about a corporation or organizations assessment of social, financial and environmental impacts over time (Park, Lee and Kim 2014). Hence, the actions of an organization are major determinants of the corporate reputation. Therefore, if a company is engaged into ethical activities and ethical branding, it is definitely helpful for the company to build a corporate reputation. References Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance.Strategic Management Journal,35(1), pp.1-23. Crane, A., Matten, D. and Spence, L.J., 2013. Corporate social responsibility in a global context. Hadjimanolis, A., 2017. A BARRIERS APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (CSR) ADOPTION IN SMES.Contemporary Perspectives in Corporate Social Performance and Policy: The Middle Eastern Perspective, p.95. He, Y. and Lai, K.K., 2014. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image.Total Quality Management Business Excellence,25(3-4), pp.249-263. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. Mason, C. and Simmons, J., 2014. Embedding corporate social responsibility in corporate governance: A stakeholder systems approach.Journal of Business Ethics,119(1), pp.77-86. Park, J., Lee, H. and Kim, C., 2014. Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives.Journal of Business Research,67(3), pp.295-302. Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility.Ibusiness,6(03), p.117.

Saturday, November 30, 2019

Stern Mba Essays - Management Education, , Term Papers

Stern Mba I like options, I like security, and I like power. With these wants, I knew at a very early age that I would enter business and thus I attended a college that specializes in the subject. In my first position out of school, I was hired by Dunhill Equities as a cold-caller. After several weeks of being hung up on by angry prospects, I decided that this career path would not lead me to success. I then moved within the firm to a position as sales assistant. While this was by no means my dream job, I learned a tremendous amount about business, and I gained useful exposure to the world of finance. Unfortunately, the company hit a period of instability, and after ten months I transferred with my boss to Coleman & Company. Thirteen months later, that company also began to fail, and I began to search for another path to advancement. With two strikes against me, I hit a home run and was hired by Sanford Bernstein into a challenging job with limitless opportunity for growth. After almost three years at Bernstein, I am once again seeking career advancement. My education and work experience have provided me with an excellent introduction to business, and they have sparked my interest in finance. Taking into consideration my foundation and my interests, graduate business school is the next logical step. At this point in my life, I consider a Stern MBA to be necessary since I need to gain a broader understanding of finance and to sharpen my analytical skills in order to be successful in corporate finance. Stern' s MBA program will allow me to concentrate in finance, strengthen my global business perspective, and provide me with the opportunity to study with and learn from people with varied backgrounds. The school' s location in the financial capital of the world and in one of the most diverse cities in the world also suits me perfectly. Aside from advancing my career, I would also like to develop personally. In college I did not join many clubs or organizations, and I did no t participate in sports. Instead, I spent all my time studying, working, or dealing with family issues. Having been away from home and living in New York City for four years, I feel the need to make a name for myself and to develop a meaningful social life. I want to take advantage of the many benefits that extracurricular activities offer, and I want to be involved in the Stern community. Upon graduation from the Stern School, I will seek a position as an associate within the corporate finance department of a large, Wall Street, investment-banking firm. In three to five years, once I have become adept in financial analyses, drafting prospectuses, preparing business presentations and other financial advisory work, I will move into a senior associate position. Here I will develop my abilities to anticipate client needs and to engineer solutions that address these needs. In approximately 10 years, I will have the experience necessary to take on upper-level management responsibilities.

Tuesday, November 26, 2019

Help Im a Workaholic!

Help Im a Workaholic! Okay, being a workaholic sounds doesn’t sound like a very positive description. You might consider yourself to be more along the lines of â€Å"too efficient† but the truth is, being extremely efficient at work can have its drawbacks, too. Consider these tips, inspired by Laura Vanderkam at FastCompany.com. Realize You Move at a Faster SpeedFirstly, if you’re driving at 90 mph and your coworkers are cruising along at the speed limit, odds are you’re pretty frustrated whenever you’re waiting on them to turn around an assignment or component for a shared project. The solution here isn’t to slow down, necessarily, but be aware that your natural pace may not match up automatically with those around you.And chances are, if you’re feeling frustration, others may be sensing it. Approach your workflow with all that characteristic efficiency, but build the time delays into it, so you know when to expect and how to respond to them.Don’t R ush Past Important Workplace CheckpointsSecondly, what if you know you’re the most productive person in the office, but promotions keep going to other people? Sure, maybe you’re just too valuable where you are, but  take a look at the politics of the workplace for a possible explanation.You may be working speedily and effectively, but are you taking the time to build personal relationships? Make the effort to accept a happy hour invitation at least once a month; support your colleagues by celebrating their milestones and pitching in on projects if they need help. Take 10 minutes to schmooze a little with someone you actually like talking to- you never know when a positive impression will come in handy.Besides, if you churn through your to-do list at a breakneck pace and don’t have a lot of patience for stragglers, you’re actually demonstrating poor management skills. Good managers motivate their teams, and help them balance responsibilities and tasks, r ather than steamrolling by and expecting them to follow automatically. Mentor your coworkers, particularly those further down the hierarchy- demonstrate to the higher ups that you may be a wunderkind, but you’re also a team player.Make Sure Your Contributions are KnownAnd finally, make sure someone knows how productive you are! The disadvantage to keeping your head down and your eyes on the target is that people may come to take for granted what you contribute. Schedule regular check-ins with your boss, disguised as a â€Å"status meeting† if necessary, to ensure that your accomplishments are on their radar.Then, kick back and enjoy leaving promptly at 5- virtue (or high level efficiency) can also be rewarded by the timely end to the work day.The Downside To Being Super Efficient At WorkRead More at Fast Company

Friday, November 22, 2019

5 Most Helpful Self-Discipline Books

5 Most Helpful Self-Discipline Books Up through high school, you had parents or guardians to keep you on track when self-discipline failed you. Now that youre in college, it really is all about you (when it comes to getting things done, anyway). Your RA, hall maintenance staff, and even your roommates arent going to tell you to get out of bed and go to class or to quit looking at Tinder and start studying. We recommend that you check out at least one of these helpful self-discipline books. Theyll get you into action in no time. 1. Self-Discipline in 10 Days: How to Go From Thinking to Doing Theodore Bryants book is targeted toward dreamers: people who have great ideas and intentions but often fail to act on them. If you often think about doing amazing things but arent great with the follow-through, this book is for you. This book addresses fears and limiting beliefs that may be holding you back in life. There are also exercises to work through to beat your habit of procrastination. With Self-Discipline in 10 Days, youll be getting out of bed, studying, exercising, and succeeding in no time. 2. The Skinny on Willpower: How to Develop Self-Discipline Have you settled for a mediocre life? Bust through that wall to the extraordinary with this book by Jim Randel. The author uses examples and faux case studies to illustrate how to develop willpower and how to use that willpower to transform your results in any endeavor. Randel teaches you how to see the big picture and change your mindset so that youll come to appreciate how doing things you dont like in the present is good for your future. Youll also see how breaking down large goals into more specific ones encourages you to take action now instead of later. 3. The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It Author Kelly McGonigal has a Ph.D. from Stanford, and it shows in this well-researched book. Youll learn that willpower can be controlled - and not just with your mind. McGonigal tells you how the company you keep can have an effect on your self-discipline. (So if you know youre drifting toward the wrong crowd, you might want to think twice about it.) She also shows you how to reach goals by working through exercises and addressing uncomfortable emotions like guilt and shame. This book is perfect for you regardless of what youre hoping to achieve: weight loss, straight As, or anything else. Youll go through 10 chapters in which the author bashes any ideas you had about what willpower is and tells you the scientific truth. 4. No Excuses! The Power of Self-Discipline Brian Tracy is a successful businessman and consultant, a renowned motivator, and the author of this very helpful book. Tracy reminds you that self-discipline is not a natural talent, a holy virtue, or a matter of luck. Each of the 21 chapters is power-packed with tips for a specific area of life. Exercises at the end of each chapter help you put the ideas into practice and stop making excuses for a less-than-stellar existence. Whether you feel like it or not, youll learn how to take those steps toward turning your life around and making it something extraordinary. 5. The Practicing Mind: Developing Focus and Discipline in Your Life This book by Thomas M. Sterner is highly rated and widely read, and with good reason. Sterner reminds us of how persistent we were to learn new skills in our early years and explains why that willpower drops off later in life. He then teaches us how to apply the principles of effort and practice to adult challenges. Along the way, the author reminds you to enjoy the journey instead of focusing solely on the destination. The book stresses the importance of mindfulness and rejects todays notion of multitasking, which is actually an impediment to real progress and mastery. Dont head off to college without an excellent self-discipline book tucked into your bag. After your textbooks, one of these personal growth books is the most helpful book a university student can read.

Thursday, November 21, 2019

Business Plan Case Study Example | Topics and Well Written Essays - 1250 words

Business Plan - Case Study Example The owner of the park with (state no of years) years of experience in buying and selling mobile homes has absolute knowledge of the local market conditions. The park in the best of its condition will serve the housing needs for many citizens. Market analysis: The Park situated half a mile from the lake is a prime occupancy place. The lead time for occupancy is a maximum of two months. The place is mostly rented by couples 80% of whom are young and 20% retired. Tenkiller has 70.8 % of the population over 15 years that are under the now married category according to Onboard Informatics 2008. In addition the park is situated in geography with extremely high floating population. The North Eastern state university has 6500 students in its campus and about 400,000 annually visit the Illinois River and 2,000,000 annually visit Lake Tenkiller.The current rent rates for mobile homes range from $325 to $475 this includes single and double wides. Placement: The Park is situated within half a mile from the lake making proximity to the lake and water sports viable and this will be a unique selling point for the park. In addition to this Lake Tenkiller being a major tourist attraction and place for camping will keep the homes at a 90% occupancy. The promotional act Product: The Park after renovation and new homes with a children's play area and storage units will definitely prove money's worth for tenants and prospects. Promotion: The promotional activity for the mobile park will take place in all the leading camping sites and water sport areas where tourist flood in addition to electronic and mailing channels. The park will also be advertised in the North eastern State University and in the neighbouring towns. Below is a business plan for a Mobile Home Park in the state of Oklahoma. The proposal states the viability of the business in alliance with the financials which includes the start up accounts and the projected Profit and loss statements for the first 3 years. Start up expenses Legal $300 Stationery Brochures Consultants Insurance $200 Rent Research and Development Expensed Equipment Other Total Start up expenses $500 Start up assets Cash Required $6,000 Other current assets $0 long term assets $91,000 Total assets $97,000 Total requirements $97,500 Start up Funding Start up expenses to fund $500 Start up assets to fund $97,000 Total Funding required $97,500 Assets Non cash assets from start up $91,000 Cash requirements from start up $6,000 Additional cash raised 0 Cash balance on starting date $6,000 Total assets $97,000 Liabilities and capital Liablities Current borrowing 0 Long term liabilities $87,000 Accounts payable 0 Other current liabilities 0 Total liabilities $87,000 Capital Planned investment $10,000 Other 0 Additional Investment required $87,000 Total planned investment $97,000 loss at start up $6,500 Total capital $90,500 Total capital and liabilities $97,000 Total funding $97,500 Proforma Profit and Loss Pro Forma Profit and Loss FY 2009 FY 2010 FY 2011 Sales $28,080 $32,160 $36,240 Direct Cost

Tuesday, November 19, 2019

Criminal Justice, What are the affects of victimization on victims and Research Paper

Criminal Justice, What are the affects of victimization on victims and their families - Research Paper Example This is because they and their families experience long lasting physical, emotional and psychological damage after being treated unjustly. Victims sometimes get to suffer from the effects of victimization for the rest of their lives, the greatest effect being psychological in nature according to Hess and Orthmann (28). The effects of victimization can be felt short term or long term. Whatever the duration that it takes, the negative effects of victimization are often difficult to mitigate according to Lerner and Montada (25). Victimized people get confused, frustrated, fearful and angry, at worst going through trauma. They forever want answers as to why they experienced whatever happened and why it happened to them. Despite the victims having knowledge of who did that to them and where to go to get help and justice, they always fear and feel insecure. This is because they may not know who to trust and rely on for help and support. Victimized persons and their families suffer a lot physically, psychologically, emotionally and financially (Lerner and Montada 32). Furthermore, they are sometimes over burdened by the complexity of the criminal justice system. People who are victimized many times find it very difficult to believe and accept that they have become victims of crime and that there is nothing they can do about it. Initially, they make themselves believe that the crime occurred in their dreams and not in reality hence they live in great denial. These reactions may last for some months or even years depending on how traumatized a victim is according to Lerner and Montada (54). It is common for victims to act like children and get taken care of by other people surrounding them. Victims get emotions like anger, guilt, grief, shame, confusion, frustration and fear. Some victims get angry with their offenders, family members, friends, service providers, the criminal justice system and even themselves. Victims have a strong desire to get even and bring

Saturday, November 16, 2019

Give a Boy a Gun Essay Example for Free

Give a Boy a Gun Essay He says just about â€Å"yes, ma’amed† and â€Å"no, ma’amed†. Yes ma’am, everything is fine. No ma’am, I don’t have a problem with anyone. But you could see the pain and anger in his eyes. Citation: What Brendan and Gary did was terribly, horribly, inexcusably wrong. I have no interest in defending them. But deep in my heart there is a little piece of me that at least understands what might have driven them to such a horrendous, evil undertaking. But what those boys id was equally inexcusable and evil. Brett Betzig – Brendan’s friend in Springfield. Citation: One thing about Brendan: He hated injustice Deidre Bunson – student on the Middletown high schoolPaul Burns – Football player. Citation: One day in class we were talking about morality, and Brendan said there was no God. He didn’t say that he didn’t believe in God. He just said there was no God. (Because of the injustice in the world, he thinks that a God can’t exist) (Page 56) Brandan Lowlor:He is a sporty, skinny guy with glasses. His parents are very friendly and they can? t understand their son’s behavior. Brandan is highly intelligent, a litte bit excited (aufgeregt? Man kann in einer bestimmten Situation aufgeregt sein, aber fur eine Charaktereigenschaft brauchst du hier einen anderen Begriff. Was genau meinst du? ) and distrustful. He loves sports and videogames like â€Å"Doom†. He doesn’t want to move to Middletown, that’s the reason why he has problems at school.

Thursday, November 14, 2019

A Comparison of Romantic Love in Shakespeares Sonnets & As You Like It

Shakespeare's Sonnets & Romantic Love in As You Like It      Ã‚  Ã‚   Shakespeare's comedy As You Like It is clearly a pastoral comedy with a country setting, a theme revolving around love and a story which consists of a series of accidental meetings between characters and a resolution involving transformations of characters and divine intervention.   The comedy involves the traditional literary device of moving urban characters into the country where they have to deal with life in a different manner.   Whereas the pastoral comedy was usually a vehicle for satire on corrupted urban values, in this play the satire appears to be directed at the convention of Petrarchan love.(Rosenblum, 86)    Renaissance conventions of love were strongly influenced by the elaborate system of love called the Petrarchan tradition.   An Italian poet, Francesco Petrarch, wrote a cycle of sonnets to his beloved Laura, which became internationally popular.   In his poetry, Petrarch professes his undying love, and laments her cruelty for not returning his passionate devotion.   He also describes the inspiration for his love - a single glance from her eyes.   In the course of his sonnets, Petrarch and Laura never meet or speak.   She may not even know he exists.   Midway through the sonnet sequence Laura dies.   Petrarch continues to adore and mourn her in verse years after her death.   His lyric poetry, meant to be read and not performed, is the first form for the self in conflict.      English Renaissance poets admired and imitated Petrarch.   He centered his sonnets on a series of themes: Love, Chastity, Death, Fame, Time and Eternity.   Petrarch established the basic form of the Italian sonnet as fourteen lines divided into two clear parts, an opening o... ...rold.Shakespeare: The Invention of the Human.New York: Riverhead Books, 1998. Booth, Stephen, (ed).Shakespeare's Sonnets,New Haven: Yale University Press, 2000. Dolan, Frances E (ed).William Shakespeare: As You Like It, New York:   Penguin Books, 2000. Garber, Marjorie. "The Education of Orlando." In Comedies from Shakespeare to Sheridan, Newark: Univ of Delaware Press, 1986. Hodges, Devon.   "Anatomy as Comedy." In Renaissance Fictions of Anatomy, pp50-67.   Amherst:   Univ of Massachusetts Press, 1985. Mowat, Barbara A. and Paul Werstine (ed.s)   As You Like It by William Shakespeare, New York: Pocket Books, 1997. Moulton, Charles Wells,(ed)   The Library of Literary Criticism of English and American Authors Vol.1 (680-1638), New York: Peter Smith, 1935. Rosenblum, Joseph.  Ã‚   A Reader's Guide to Shakespeare,   Barnes & Noble Books, 1997.   

Monday, November 11, 2019

Product Team Cialis Getting Ready to Market Essay

Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual Revenue of $32.37 billion, compared to 4.3% ($1.3 billion) of total revenue ($29.5 billion) in 2000. Viagra was expected to continue to lead the ED market due to its unsurpassed medical profile. Future Viagra sales growth was expected to come from increased patient presentation and physician diagnosis. Direct-to-consumer advertising has been effective in encouraging more customers to see a physician about ED. Even though Lilly ICOS and Bayer were in the process of bringing their products to market, Viagra was the front-runner and expected to retain its advantage in the ED market. A short half-life of approximately 4 hours, interactions with fatty foods, blue visions, and interactions with other medications like nitrates, are considered some of the weaknesses of Viagra. Q2. Our strategic Market segmentation for ED treatment is based on the types of population, by age and sex (socio demographic segmentation). The options available for market segmentation are: the concentration strategy, multi segment strategy, usage segmentation, and cohort segmentation. We believe Cialis should target the following segments: Usage segmentation – Lilly ICOS has the advantage of knowing which group is using ED medications (data from PCP’s, urologists and pharmacies). By using this data readily available, they can not only target the current users, but also the dropouts and dissatisfied customers. A large percentage of Viagra users did not refill the prescription. A significant number of them were not happy with the end-result after taking the medication, since duration of the effect was shorter than expected. Baby boomers (cohort segmentation) – because of increased prevalence of up to 60% of ED within this age group. Psychographic segmentation – age specific (40 – 60+) – as ED is increasingly more common in this age group, varying 20% to 60 %.  Spouse or partners (during their physician office visits) – 80% of the men using ED medication are married or living together. Q3. Cialis could either position itself as a â€Å"Market Challenger† or â€Å"Market Niche.† As a â€Å"Market Challenger,† the introduction of Cialis to the marketplace means that the dominance of Viagra is confronted, having alternatives to treat erectile dysfunction. However, the Lily ICOS team could not ride on this wave alone and would need to create brand recognition and loyalty. For doing so, they would need to ensure that consumers recognized Cialis as the solution to ED and not only as an alternative. The pro for Cialis is that they have a superior product; however, they are up against Viagra, with the reputation as pioneer of ED management in the marketplace. However, as a â€Å"Market Niche,† Cialis could segment their market to incorporate the emotional aspect of the product and its positive social implications in relationships, an aspect which the Viagra marketing team did not address. Therefore, to successfully create this concept, Lily ICOS involved its marketing team early into the development of Cialis, as this would enable them to better understand the core product, its benefits and how it affected the overall psychosocial perception of erectile dysfunction. One of the pitfalls of this approach would be that Cialis, a new product with little or no credibility in the market, would take extensive time and focused marketing effort to build a loyal consumer base. Based on their knowledge of the product, they would create more directed marketing research focusing on the needs, expectations and loyalty of the consumer. In addition, the marketing representatives would approach physicians regularly and remind them to offer Cialis as a potential solution to their patient’s condition and the overall benefits it could have on their social outlook and relationship. Basically, the Lily ICOS team would need to study the reasons why Viagra users were not repeat customers and bridge the gap from an initial user to loyal repeat business. Q4. The goal of the communication plan would be to ensure that Cialis gains credibility as superior product and consumers are pleased with its effect, both immediate and long lasting. Cialis need to demonstrate its potential to stand as an ideal solution to erectile dysfunction, not as an ‘Me too Viagra like’ alternative. Decreased side effects and the extended half-life of Cialis are the major marketing points to communicate (when positioned as â€Å"Market Challenger†); however, the positive social ramifications and increased self-confidence hence forth would add another level of emotional credibility to Cialis (when positioned as â€Å"Market Niche†). Q5. Our goal is to educate married couples and physicians. Patients will play a critical role for this drug to be successful, we need to be focus on their education with Direct to Consumer marketing, choosing programs that are watched by our target age group men who are married or with partners. This includes Television programs, evening news, and leisure sports programming, such as; Golf, fishing, or talk shows like Oprah, which is watched mostly by partners. There should also be emphasis on web-based marketing, including direct email to potential users, AARP sponsored Programs, etc. Advertisement should include magazines that cater to partners, such as; good housekeeping, cooking magazine, etc. Q6. Viagra was priced at $10 per pill. Since we are promoting Cialis as a better product, with its long-lasting effect and less side-effects – no blue vision or issues with meals, we would price it slightly higher. It is important for consumers to know the benefits of Cialis and create the awareness of a superior product. We would not want to price it significantly higher, since it would be difficult for consumers to switch to a new product from a product with a proven track record and marketed by one of the best companies in the Pharmaceutical industry. It is important for consumers to try Cialis, risk-free and feel the difference. This could be accomplished by providing free product samples, once satisfied; they would be the first customers. Q7. Pfizer has a number of options available at its disposal. It could wager the legal challenge stating the significant similarities between the products – a patent infringement lawsuit could be filed. However, Lilly ICOS could argue that there are significant differences in terms of onset, duration of action and food interaction, making Cialis different from Viagra. Pfizer could increase switching costs by incentivizing customers to return to their product. This could be achieved by offering one out of five prescriptions free, or a similar offer. Lowering the price of the prescription could also be considered a preemptive strategy. Lilly ICOS could offer free samples to practitioners during their advertising campaign and possibly offer a similar program later, for the frequent users. Pfizer could consider attracting new customers while using the increased customer awareness triggered by the Cialis marketing campaign. It could present Viagra as a trusted product with a long track record and safety. Pfizer could introduce new educational material about ED. Lilly ICOS could highlight the major differences between Viagra and Cialis, during their physician and DTC campaign. Lilly ICOS could target a specific segment instead of going head-to-head with the power of Viagra’s blockbuster title. Cialis could target couples, with a strong message towards intimacy and strong, durable relationships. This could result in increased marketing efficiency, as both partners would be targeted – avoiding the head-on competition with Viagra, which primarily targeted males.

Saturday, November 9, 2019

Government Legislation Essay

There are certain laws that companies must follow in order to stay in business. Legislation means simply law. There are 3 main laws that businesses need to follow, these are: 1. Health and Safety (1974) This is probably the most important bit of legislation that was passed relevant to a business. If a business does not coincide with the law about health, then potentially the customers could fall ill, or possibly die, leaving the company in ruins. Everything has to be put into it to maintain a high standard of hygiene etc†¦ Health also has to be maintained with the workers. 2. Discrimination Tahir Hussain’s example of discrimination is a very good one. He was unemployed and was well qualified. He’d applied for numerous jobs, but was not getting any offers for an interview. He was quite upset by this and so decided to test the system. He sent in two application forms to every business he originally sent applications in for, one with his own name, and the other one saying that it was from a white middle aged lady. What he found out was that the white lady received far more offers of an interview than he did. He launched 12 claims of race discrimination and won 4 of them, and partly won 5 more. 3. Employment Employees working under a contract of employment are protected against unfair dismissal.

Thursday, November 7, 2019

Klu Klux Klan essays

Klu Klux Klan essays Discuss to what extent did the Ku Klux Klan contributed to racial disharmony in American society during the early 1900s. While the Ku Klux Klan contributed to racial disharmony in America during the early 1900s, it was more an expression of the most extreme elements of hatred that already existed in the society. Racial disharmony was evident in American society since the introduction of Black slaves, but it intensified after the American Civil War because of the poor economic conditions that followed and continuing white opposition to equal rights for blacks. The Ku Klux Klan were able to flourish in this atmosphere of discontent, setting horrifying examples for people to follow and acting as a role model for others in the new century, but they didnt succeed in stopping American society from advancing. Racial disharmony was first evident in American society after Black Africans were sent as slaves to work on southern plantations by 1850, nearly four million Black slaves were working on plantations. In 1861 war broke out between the northern and southern states because those in the North believed the slaves should be freed. The North won the war and the slaves were freed, but racial tensions flared because most of the white population in the South were bitterly dissatisfied with the outcome. Although equal rights were implied for all, in reality this was not the case for Blacks. Blacks were separated from whites and were deprived of employment and education. Many whites despised and feared the Blacks, who were often terrorised or murdered by whites. The situation was made worse because there was great competition for jobs and resources after the war. The southerners had suffered greatly many had lost friends and loved ones and their homes and plantations. It was against this bac kground of anger and resentment that the Ku Klux Klan was able to develop and thrive. The Ku Klux Klan began in 1865 during the reco...

Tuesday, November 5, 2019

A Street Car Names Desire Essay Example for Free

A Street Car Names Desire Essay ? A Street Car Named Desire deals with a culture clash between the Old South’s â€Å"plantation† mentality (priding itself on false pretenses) and the New South’s relatively uncivilized, yet real, grip on reality. The two characters who come to represent this tension are Blanche and Stanley Kowalski. Blanche advertises herself as a champion of â€Å"Southern Honor. † This entails an unfaltering dedication to virtue and culture. These are not, however, driving factors in her life but only mask her alcoholism and delusions of grandeur. By contrast, Stanley is an industrial worker who acts on habit and structure. Tennessee Williams juxtaposes illusion and reality by depicting the antagonistic relationship between the two by consistently employing symbolism. Blanche is constantly escaping the realities of life by retreating into her own fabrications. Her plummet into a delusional world begins when her beloved husband reveals himself to be gay and, soon after, shoots himself. She falls into a spiral of affairs after this event in a search to find emotional satisfaction and to reaffirm her womanhood. She ignores the obvious detrimental effect of her intimacies because all she wants is to be happy again: to be loved. Blanche physically escapes the reality of her life by leaving Belle Reve and Laurel to go to her sister’s home in New Orleans. Here, she misrepresents who she is and enters another relationship where she recreates her identity. When confronted about her lies, Blanche explains that she lies because she refuses to accept the hand fate has dealt her: I don’t want realism. I want magic! Yes, yes, magic! I try to give that to people. I misrepresent things to them. I don’t tell truth, I tell what ought to be truth. And if that is sinful, then let me be damned for it! (Williams, 34) Lying to herself and to others allows her to make life appear as she thinks it should be rather than as it is. Her final, deluded happiness (as her sister and Stanley commit her to an insane asylum) shows her acceptance that illusion is an adequate reality, but it also shows reality’s inevitable triumph. The driving force of reality, embodied by Stanley Kowalski, quickly dismantles all the falsities Blanche comes to represent. He is a practical man firmly grounded in the physical world who disdains fabrications. He finds meaning only in the primitive and straightforward: â€Å"There’s something downright bestial about him! †¦ He acts like an animal, has animal’s habits! †¦ Yes, something ape-like about him† (71). An animal would not create an alternate reality for a situation but would act according to the real, harshness of life in order to ensure its own survival. Stanley’s animal habits can be looked at as an appreciation only for tangible truths. In the end, Stanley succeeds in debunking all the false images Blanche created about herself. He goes out of his way to reveal Blanche’s past and then flaunts it in a crude, insensitive way: â€Å"Take a look at yourself here in a worn-out Mardi Gras outfit, rented for 50 cents from some rag-picker†¦ Do you know that I’ve been on to you from the start, and not once did you pull the wool over this boy’s eyes?†¦ Ha ha! Do you hear me? Ha ha ha† (67). Stanley again asserts his bestial tendency, but this time to show his dominance. When he proceeds to physically rape her, he metaphorically strips her of the false reality she created. Williams uses symbolism to show that Blanche is trapped in a life of delusion. The Varsouviana Polka and the use of light are reoccurring symbols that elude to her disconnect with reality. The Polka is the music that played the night her husband committed suicide. Blanche says that it ends only after she hears the sound of a gunshot in her head. It plays at various points in the play, symbolising this event that triggered her mental decline. Whenever a situation gets too â€Å"real,† Blanche firmly believes she hears the Varsouviana, panics, and looses her grip on reality. Also, throughout the play, Blanche avoids appearing in direct, bright light, especially in front of Mitch: â€Å"And turn that over-light off! Turn that off! I won’t be looked at in this merciless glare†(45). It is clear she avoids the lights in efforts to conceal the reality of her age and fading beauty. Symbolically, Blanche avoids light in order to prevent Mitch from seeing her for who she is. She, once again, retreats into her own world of illusion. Blanche is never able to be looked at â€Å"in the light† and exposed. She never faces reality. Both Stanley and Blanche have a hard time relating to the other gender without sexual implications. The difference is that Stanley is upfront about this â€Å"animalistic† behavior towards women, while Blanche tries to paint herself as above the primitive nature of her sexual impulses. We can call one approach realistic and the other delusional, but it doesn’t change the fact that both characters approach interactions in a sexual way. What does this say about the nature of what is real and what isn’t? Williams seems to draw an ambiguous line. This implies that reality and illusions coexist in our lives, and what we choose to label our views and actions is just a matter of perspective. A Street Car Names Desire. (2016, Dec 03).

Saturday, November 2, 2019

Executive Brief Article Example | Topics and Well Written Essays - 250 words

Executive Brief - Article Example owledge for employees requires authoritative; when the goals or aim is majorly focused on increasing the engagement of employees in work calls for the consultative (Langhorne, 2014); while when the aims or goals are spread out and are deeper rooted in the organization it calls for consensual type of decision-making (Langhorne, 2014). Decision-making exhibits itself as a form of communication whereby the manager exercises his power and understanding through he delivery of adequate decision on the best way the company or organization should take therefore if a manger offers a negative decision or communication to the workers it largely affects the organizations trust in his management qualities. When the decision-making qualities are exercised by an individual the chances of the organizations taking unnecessary risks and the likelihood or problems arising is greatly reduced as they present a situation as easy to addressed following what is best need for the company (Langhorne, 2014). CONCLUSION: Therefore, the performance of an organization clearly depends on the decision-making qualities present in the managerial team of an organization that greatly understand the strength of building an organization’s trust (Langhorne,