Tuesday, December 24, 2019
Music and the Mind Essay - 1896 Words
When Albert Einstein was a young kid, his teachers believed that he was ââ¬Å"too stupid to learnâ⬠They suggested to his mother that he just skip school and start manual labor early, because he was a hopeless case. But despite everything, his mother continued to make him go to school; in addition, she also bought him a violin. Violin soon became one of his greatest passions, and he even stated himself, that playing the violin was what made him intelligent. His friend, G.J. Withrow had said, that whenever Einstein had trouble figuring out an equation he would go and improvise on the violin. One reason that suggests this may have really helped him is that music has been proven to have short-term improvement on the performance of oneââ¬â¢s ââ¬Å"spatialâ⬠¦show more contentâ⬠¦There is, however, evidence behind Mozart and the slight improvement in test scores. Itââ¬â¢s effectiveness is shown through the results of an IQ test performed on three groups of college students. The first group listened to Mozartââ¬â¢s Sonata for Two Pianos in D Major before taking the IQ test. The second group listened to a relaxation tape and the third group had nothing to listen to. The results showed that the first groupââ¬â¢s average had a difference of 9 points (119) compared to the third group (110), who had sat in silence, while the second group only had a one point increase from the group who sat in silence. So Mozart can increase your IQ up to 9 points, it may not be a huge, but thereââ¬â¢s still a noticeable difference. A method created by Dr. George Lozanov, a very well known Bulgarian psychologist, was proven to teach foreign languages to students in just a fraction of time it usually took. The system had students learn the same amount of grammar and vocabulary typically learned in one school term (about 1,000 words and phrases) taken in all within a day. To do this, he used certain classical music pieces from the Baroque period that contained the 60 beat per minute pattern in his lessons. Through his method he proved that foreign languages can be learned with 85 - 100% efficiency in only 30 days with these pieces. What they found, wasShow MoreRelatedMusic: the Medicine of the Mind784 Words à |à 4 PagesMusic can have effects on the human brain that are hard to exaggerate. For instance, a mere snippet of song can trigger oneââ¬â¢s memories so vividly. A tune can induce emotions ranging from unabashed joy to deep sorrow and can drive listeners into states of patriotic fervour or religious frenzy--to say nothing of its legendary ability to soothe the savage beast. The study of how music affects the mind and the interconnection between music and the physical and mental health of human beings has been aRead MoreEffects of Music on the Mind1350 Words à |à 6 PagesEffects of Music on the Mind The study of how music affects the mind has been a subject of interest for many. The interconnection between music and the physical and mental health of human beings has been researched on since long. Research has concluded that music does have positive effects on our mind. It has the power of healing certain ailments. Indian classical music has been found to have the strongest healing powers. Music has a calming effect on the mind. It is known to speed the recoveryRead MoreThe Mind, Music, and Behavior2051 Words à |à 9 PagesThe Mind, Music, and Behavior abstract The main purpose of the paper is to investigate and present the relationship between the mind, music, and human behavior. 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Different genres of music and their characteristicsRead MoreThe Effect Of Music On The Mind Of Life1035 Words à |à 5 PagesThe Effect of Music Music is the artistic form of auditory communication incorporating instrumental or vocal tones in a structured and continuous manner through rhythm, melody, and harmony. To many people, music is a way of life. It has become a big factor in most cultures and in society. Most people feel stronger than others in a discussion of music. The influence of music can affect the ways of the mind, the brain, and mood of a human. The interconnection between the music and the physicalRead MoreThe Effects Of Music On Human Mind1441 Words à |à 6 Pagesexplanations of the impact of music on human mind. As such, the search for the answers has attracted researchers from various disciplines, including anthropology, musicology, psychology, and computer science. Many scholars have written about the importance of this research because of its effects on social attitudes and depression. Thus, psychology of music studies the psychological states underlying activities, such as listening, playing, and composing music. Currently, the use of music has been incorporatedRead MoreMusic And The Mind Body Connection Essay2398 Words à |à 10 PagesProfessor David Patterson Music 248 OL CEO 01 28 November 2016 Music and the Mind Body Connection Throughout history, music has played a defining role, both in the spirit and the character of many of our planetââ¬â¢s greatest creative minds. The all-encompassing power of music was documented as early as 428 B.C. when Plato wrote, ââ¬Å"Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everythingâ⬠(Plato). Music, whether producedRead MoreEssay on Effects of Music on the Mind3499 Words à |à 14 Pages Effects Of Music On The Mind Are people typically geniuses? Statistically, people probably are not. In fact, most people probably arent even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speedRead MoreThe Fascination Effects Of Music On The Human Mind1941 Words à |à 8 PagesThe Fascination Effects of Music on the Human Mind; Framing Intuition and Perception From ancient times, music has held great importance to cultures all over the world. Music remains one language that is ever evolving; it refuses to die away. From that day almost 40,000 years ago, one of the first musicians picked up a vultureââ¬â¢s bone and decided to make a flute out of it, till this day, music has held a power that no other language will ever hold. The importance of music has indeed waxed greater andRead MoreEffect of Different Music Genres on the Mind6676 Words à |à 27 PagesIndividual Research Project FIRST-HAND INVESTIGATION BIOLOGY The Effect of Different Music Genres on the Human Mind: * Concentration * Spatial Reasoning * Short-Term Memory * Reaction Time Timothy Yee Joy TABLE OF CONTENTS Why I chose this topic ............................................................................3 Summary of Prior Research......................................................................4 Appendix of Research and Assessment of Reliability ........
Monday, December 16, 2019
Feasibility Analysis Executive Summary for a Video Store Free Essays
string(36) " available movies and games recent\." Contents Feasibility Analysis Executive Summary â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 2 Business Plan â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 5 System Request ââ¬â Lucky8 Video Store â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. We will write a custom essay sample on Feasibility Analysis Executive Summary for a Video Store or any similar topic only for you Order Now 7 Project Standardsâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 1 Description of the Application â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 12 Risk Assessmentâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 13 Feasibility Studyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 14 Functional Requirements: â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 1 Nonfunctional Requirements: â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 22 Appendix A: FSSD Financials â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢ ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 23 Appendix B: DFD â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 26 Appendix C: ERD Database Relationships â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8 Appendix D: System Analysis Scheduling â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 31 Lucky8 Videoââ¬â¢s System Feasibility Analysis Executive Summary The First State System Development team h as created the following feasibility analysis for the Lucky8 Videoââ¬â¢s System Project. The System Request is attached, along with a detailed feasibility study. The highlights of the feasibility analysis include: Technical Feasibility ? Competition risk: high ? Technological feasibility risk low ? Cost of materials risk medium ? Location feasibility risk medium Economic Feasibility ? Costs and benefits Development Expenses include: Developer salaries, server hardware Operation Expenses include: Maintenance salaries (servicemen/programmer troubleshooters) Intangible benefits include: Faster service, more convenient ? Values of Costs/Benefits Estimated Development Expense: $7500 ($2500 server + $5000 total development salary) Estimated Operational Expense: $700 maintenance fee Estimated Consumer-Related Expense: $20,000 for each rental box (includes DVDââ¬â¢s, Blue-Ray, and Games) 2 ? Cash Flow Year 1: $8200 Year 2: $700 + ($20,000 * X) Year 3: $700 + ($20,000 * X) Year 4: $700 + ($20,000 * X) Year N: $700 + ($20,000 * X) ? Net Present Value (NPV) Current Redbox Competitor System Cost: $15,000 each Redbox rental unit + $7000 merchandise $2 ââ¬â $20 per DVD Computer Analyst ââ¬â Annual Salary: $57,202 Marketing Manager Annual Salary: $90,000 500 ââ¬â 1000 items in a Redbox machine $147,202 Redbox income DVD rental price $1. 20 * X Blue-ray rental price $1. 50 * X Game rental price $2. 00 * X Lucky8 System Cost: $20,000 each Lucky8 rental unit 3 Servicemen at $15,000/yr 1 System administrator at $56,000/yr $101,000 Lucky8 income DVD rental price $1. 20 * X Blue-ray rental price $1. 50 * X Game rental price $2. 00 * X 3 Net Present Value = 147,202 ââ¬â 101,000 = $46,202 Return on Investment (ROI) (147,202 ââ¬â 101,000) / 101,000 = 0. 457 Break-even Point $8200 4 First State System Development Business Plan Description of FSSD A pioneer in comprehensive IT outsourcing since 2008, First State System Development (FSSD) is a full-service IT consulting and outsourcing firm for businesses in and around Wilmington, Newark, and Philadelphia. Our clients represent a crosssection of all industries and rely on FSSD for many different IT services. However, their requirements are the same: technology must support their business and operate reliably. FSSD is dedicated to delivering superior, enduring solutions that are the best match between business and infrastructure, implemented by the best certified consultants in the industry. Whatever your need is, FSSD will meet it with a broad selection of onsite and remote IT services that are available as pre-packaged programs or a la carte, and all under one roof. Comprehensive IT services, broad expertise, and dependable customer service are just some examples of the services we offer. FSSD expands your IT capabilities and resources dramatically and ensures that technology works for you. FSSDââ¬â¢s comprehensive IT services outsourcing is the perfect fit for our clients. Our broad expertise expands the IT capabilities of these companies, giving them technology that fits their business and supports their businessââ¬â¢ success and growth. Our out sourcing program includes Networking, Business Application Development, Web Design, Support, Preventive Care, and nyielding Customer Service. Market leaders in a wide range of industries rely on FSSD services and solutions to power their most sophisticated computing environments. Thereââ¬â¢s no escaping it: technology is a necessity in todayââ¬â¢s business and critical to your businessââ¬â¢ success. But how do you find the right IT solution and make it work for you? The good news is that you donââ¬â¢t have to be an IT expert to be in business. You donââ¬â¢t even need an in-house IT department. All you need is FSSD Technologies. 5 FSSD takes the worry out of IT management. Our comprehensive IT outsourcing, technology consulting, and managed IT services immediately broaden your IT capabilities, giving you the power and flexibility to handle any aspect of your technology needs. Are you ready to make technology work for you? Take a closer look at how FSSD can help: ? ? ? ? ? ? Outsourced IT Managed Services Software Solutions Technology Assessments Procurement Design Architecture Most companies today rely heavily on technology to keep their businesses running. FSSDââ¬â¢s clients are no exception, but they do have a distinct advantage: We ensure that their technology drives their businessââ¬â¢ success. We understand their business, and we understand technology. Combined, our knowledge enables us to customize and deliver sound, strategic IT solutions that function as part of our clientsââ¬â¢ long-term business strategy. Our financial numbers speak for themselves in order to provide you with a clear idea of t how FSSD has been growing in the last years. For that reason we are proud to share our comparative income statement and balance sheet with you. See appendix A) 6 System Request ââ¬â Lucky8 Video Store Project Sponsor: Prem Tandon Business Need: The goal for this project is to increase Lucky 8 Videoââ¬â¢s market share for movie and game rentals by spreading rental kiosks across the state. Business Requirements: Customers of Lucky 8 Video will be able to rent or buy DVD, Blu-ray and video game discs from a kiosk in their ar ea. They will then be able to return the rented disk to the same or a different rental kiosk. Servicemen will be able to update the inventory of available products in the machine. Sales information from each Lucky 8 machine will be remotely transmitted back to a central information system for analysis. Each rental kiosk will contain: ? ? ? ? A touch screen interface An internal inventory of discs stored in cases A wireless transceiver for transactions and information communication A software system for processing customer transactions Business Value: We anticipate a wider customer base because of the ease of use and convenience of using our video rental kiosks. We also expect increased rentals at our video stores, due to the increased brand recognition. Conservative estimates for the total benefits over the project lifespan ? ? ? ? $250,000 savings from faster service $180,000 reduction in labor costs $1,138,000 increased sales $220,500 total net cash flow 7 Special Issues or Constraints: ? ? ? ? Regular inventory updates will be required to keep available movies and games recent. You read "Feasibility Analysis Executive Summary for a Video Store" in category "Essay examples" The database of products in the machines will also need to be updated when new releases are added to the inventory. Rental kiosks locations will be limited to areas that receive wireless service. Customers will not be able to return disks to a machine that already has a full inventory. Roles and Responsibilities Name Position Description of Responsibilities Project planning Project control Project communication Resource management Internal project reporting and administration. Andrew Shearer Project manager Oversees all aspects of the organizationââ¬â¢s quality or business improvement efforts, such as developing and administering the program, training and coaching employees, and facilitating change throughout the organization. Responsible for establishing strategic plans, policies, and procedures at all levels so quality improvement efforts will meet or exceed internal and external customersââ¬â¢ needs and expectations. Understands basic revenue models, p/l, and cost-tocompletion projections and makes decisions accordingly. Understand our pricing model and billing procedures. Accurately forecasts revenue, profitability, margins, bill Alex GrierTechnical Analyst rates and utilization. Assures project legal documents are completed and signed. Tracks and reports team hours and expenses on a weekly basis. Manage project budget. Determine project roles of team members based on project requirements, timeframes and budget. When necessary work with external contractors in addition to internal resources. Define skill sets (competencies) required for the project based on project specifications and requirements. Abram Watson Business Analyst Determine resource requirements (including staffing, software, hardware, and facilities) of projects, based on project specifications. Designing the Companyââ¬â¢s Processes Business Analysis in IT Analyzing the Various Business Models Detailed Planning 9 Business Advisors is someone who analyzes the Business Advisor organization and design of businesses, government departments, and non-profit organizations; BAs also assess business models and their integration with technology. Wilson Hsu Systems Analysis Plan a system flow from the ground up. Interact with customers to learn and document requirements that are then used to produce business requirements documents. Write technical requirements from a critical phase. Interact with designers to understand software limitations. Esteban Solorzano Vivar Perform system testing. Deploy the completed system. Document requirements or contribute to user manuals. Whenever a development process is conducted, the system analyst is responsible for designing components and providing that information to the developer. Database Technical Help programmers during system development, ex: provide use cases, flowcharts or even Database design. 10 Project Standards Documentation standards: ? Project name, date created and/or modified should appear on the top of each document. ? 1. 5 spacing should be used ? Fonts must be Arial 12pts. ? Each document created shall be kept in the project binder Coding Standards: ? All variable names will have relevant names and be in headless camel case. ? All Class names will be in camel case. ? The project will use object oriented design patterns. The code will be split between several different classes. ? Each class will have methods to divide the logic of the program. ? Comments will be added to all sections of code that need further explanation. Procedural standards: ? All staff will require meeting every Mondays at 10:30 for the team meeting. ? A special team Meeting will be executed every first Friday on the month. ? All changes must be approved by the project manag er first prior to their execution. Specification requirements standards: ? Name of software package. ? Technical description of the package. Purpose of software package. ? Due date User interface design standards ? All buttons will be enlarged for use with a touchscreen. ? All text will be large enough for customers with vision impairments to see. ? A color scheme will be used thought-out the entire user interface. ? Returning to the main menu should take no more than two clicks. 11 Description of the Application The application allows customers to browse through discs available in the machine. Customers are able to add movies and games to a shopping cart. The customer will be prompted to enter their zip code and email address. This information is used to send a receipt to the customer and for credit verification. The disks are then dispensed from the machine. 12 Risk Assessment Risk#1: The creation and implementation of the database portion of the system may consume additional time resources due to the extensive amount of DVD, Blu-ray, and games in all their platforms. Likelihood of risk: Medium possibility of risk. Potential impact on the project: This will delay the programming part by 15 ââ¬â 25%. Ways to address this risk: Our team will hire one or two part-time employees in order to enter the information to the database temporarily. The payment of this staff would be assumed by FSSD with no additional charge to the customer. 13 Feasibility Study 1. Client Information. 1. 1. History and Background of the Organization. The organization is a fully functional video rental store by the name of Lucky 8. The business started as a family run business and has since expanded. Lucky 8 has been operational for a little over 6 years. Within those 6 years, the business has done exceedingly well, making enough profit to expand with 20 rental kiosks 1. 2. Description 1. 2. 1. The Organization. The organization is a fully functional video rental store by the name of Lucky 8. The business started as a family run business and has since expanded. Lucky 8 has been operational for a little over 6 years. Within those 6 years, the business has done exceedingly well, making enough profit to expand with 20 rental kiosks. 1. 2. 2. The Organizational Structure. ? The owner is considered the primary manager; however, the responsibilities for managing the three stores are divided among crew members. Each Lucky 8 store also has an on-site assistant manager. Cashier, stock, and sales associates are on the same hierarchy level in the organizational structure. 14 1. 3. The Client Information All communications take place with the business owner, and all information regarding the project must be discussed with him. Any changes or additions to the project must be presented to the owner for approval, and he is solely responsible for the final acceptance criteria Owner Name: Prem R. Tandon Contact Details: Cell Phone Number: 302-555-5555 E-Mail Address: For documentation: ptandon@dtcc. edu Client Background: Before opening Lucky 8, the owner was the regional manager of Blockbuster in the Delaware Tri-State. He has no formal education with regards to media or entrepreneurship. . The Business Problem: Lucky 8 video store has been having a moderate but steady growth in recent years. However, due to the increasing growth of video platforms such as Netflix or OnDemand services provided by cable operators, many of the mayor video rental companies are closing their doors. A clear example of this trend is Blockbuster. However, not all are bad news. A new video rental system has been implemented in recent times with great success by the public. This is video rental kiosks. That is the technology strategy that Lucky 8 wants to target. 3. Proposed New System Lucky 8 video store currently has no system in place to monitor or provide the rental of DVDs, Blu-rays, or games trough kiosks. The proposed system would offer functionality in the areas of inventory management, order tracking, staff management, reporting, and real time data sharing between kiosks. A custom designed system will be built in JAVA for this user to meet his specific needs. Microsoft Access will be used as the organizationââ¬â¢s database. FSSD will also provide all the components in order to build the first kiosk. The user will assume the 15 cost of additional kiosks he will require in the future. However, FSSD will provide the technical assistance to install the system in the new kiosk with no extra charge. 4. Feasibility Analysis 4. 1. Technical Feasibility 4. 1. 1. Competition risk: high ? ? ? Redbox has an estimate of 33,000 kiosks across the country and has a well-established customer base. Redbox averages an estimate of 35,000 customers a day at their terminals. Blockbuster has been around since 1985. Blockbuster has an estimate of 10,000 rental kiosks across the country. However, Blockbuster filed for bankruptcy September 23, 2010. 4. 1. 2. Technological feasibility risk low ? The technology is already on the market; there should be no doubt this is feasible. You can actually purchase pre-made rental kiosks online. 4. 1. 3. Cost of materials risk medium ? ? The rental kiosks are estimated to cost between 15,000 and 20,000. Companies like Redbox get a little over half their inventory from producers like Warner Brothers. However, they bring in a little under half their in ventory from stores like Wal-Mart. The reason Redbox has resorted to buying from chains like Wal-Mart is due to the fact that producers like Warner Brothers have been trying to regulate and restrict access to movies for Redbox. Due to the fact that buying merchandise from chains like Wal-Mart, KMart, or any other seller that has a large inventory is possible, getting our merchandise wonââ¬â¢t be a problem 16 4. 1. 4. Labor feasibility risk low ? For companies like Redbox who have an estimate of 33,000 kiosks their cost of maintenance and labor is very expensive and tedious. However, for a small start-up company like you the cost of maintenance wonââ¬â¢t be too high. ? ? You can actually purchase pre-made rental kiosks online. One or two servicemen will be required to keep the kiosks up to date 4. 1. 5. Location feasibility risk medium ? Since the idea of DVD rental kiosks, the locations in which theyââ¬â¢ve been placed have benefitted a great deal because of them. The kiosks bring in business for grocery stores, McDonalds, Walgreens, and many other franchises across the country. ? ? Because of the profitability of having a kiosk on your front door step these franchises offer their space for free. The only risk is Redbox is in numerous locations and stores may be hard pressed to accept your kiosk over a renowned Redbox. 4. 2. Economic Feasibility See attached spread sheet for economic feasibility analysis. 4. 3. Organizational Feasibility It is concerned with determining whether the business itself has sufficient skills and resources to bring their product or service to the market table successfully. a) Three Primary Factors ? Management Expertise ? Acceptability ? Resources 17 b) Management Ability ? Andrew Shearer displays a management prowess that is requisite for this position and is firmly dedicated to the completion of this project. ? Andrew Shearer has worked on numerous projects similar to the build of this with an outstanding success rate. We have no trouble appointing him as a fit candidate for this project. ) Resource Allocation ? Nonfinancial Resources ? ? ? ? ? ? Three Lucky 8 home stores. Large media collection. Well versed in media sales. Established cliental base. Available office space. Likelihood of establishing favorable strategic partnerships is high. ? Financial Resources ? ? ? Numerous liquid assets. Minimum $1,000,000 budget for expansion. Steady profits. d) Acceptabil ity. ? ââ¬Å"If we build it, will they come? â⬠? The users of the system have already expressed a strong interest in the implementation of a kiosk ââ¬Ëcome as you pleaseââ¬â¢ based system. The implementation of Redbox kiosks nationwide has brought mountainous profitability to not only the business, but the proximity business owners. Why not Lucky 8? ? Very convenient for consumers who are already on their way to a local store like Wal-Mart, Walgreens, or Shop Rite. ? Our $1 rental price is much cheaper than other media rental stores. 18 ? Concerns ? If a kiosk is full you must drive to another kiosk or wait for open availability ? ? Credit card or debit card access is required Summary ? The advantage we have is that the idea has already been produced and yielded success, so how can we fail? The benefits of the project far outweigh the risks. If we build it they will come. 19 Lucky8 Cost ââ¬â Benefit Analysis 4/18/2012 2012 Benefits Faster Service Increased Convenience Increased Sales Total Benefits Development Costs 1 Server @ $2500 Development Salary Total Development Cost Operational Costs 3 Servicemen @ $15,000 /yr 1 System Administrator @ $56,000 /yr Total Operational Cost Consumer-Related Costs 20 Rental Boxes @ $400,000 Total Consumer-Related Cost Total Costs Total Benefits ââ¬â Total Costs Cumulative Net Cash Flow Return on Investment(ROI) Break-even Point 31. 18% 3. 32 years 013 $50,000 $45,000 $130,000 $225,000 2014 $50,000 $45,000 $161,000 $256,000 2015 $50,000 $45,000 $192,000 $287,000 2016 $50,000 $45,000 $225,000 $320,000 Total $250,000 $180,000 $708,000 $1,138,000 $2,500 $5,000 $7,500 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $0. 00 $2,500 $5,000 $7,500 $56,000 $56,000 $45,000. 00 $56,000 $101,000 $45,000. 00 $56, 000 $101,000 $45,000. 00 $56,000 $101,000 $45,000. 00 $56,000 $101,000 $180,000. 00 $280,000 $460,000 $400,000. 00 $400,000. 00 $463,500 ($463,500) ($463,500) $0. 00 $0. 00 $101,000 $124,000 ($339,500) 0. 00 $0. 00 $101,000 $155,000 ($184,500) $0. 00 $0. 00 $101,000 $186,000 $1,500 $0. 00 $0. 00 $101,000 $219,000 $220,500 $400,000 $400,000 $867,500 $270,500 20 Functional Requirements: 1. Search and Browse 1. 1. The System will allow customers to browse movie/game choices by predefined categories 1. 2. The System will allow customers to search for movie/game chooses by title, maker and genre. 1. 3. The System will allow customers to see s short sample of a movie/game selection. 1. 4. The System will enable customers to add game/movie to a ââ¬Å"favoritesâ⬠list. Purchase 2. Purchase 2. 1. The System will enable customers to create a customer account that will store customer data and payment information 2. 2. The System will enable customers to specify the game/DVD to rent/purchase 2. 3. The System will collect and verify payment information. Once payment is verified the machine will eject DVD/Game 3. Promote 3. 1. The system will keep track of customer interest on the basis of previous searches and will use this information to promote DVDs/Games during future visits 3. 2. Marketing department can create promotions and specials on the Web site. . 3. Based on customerââ¬â¢s previous purchases, DVD/Game chooses can be targeted to the customer on future visits to the Website. 3. 4. On the basis of customer interests, customers can be notified of special offers on DVD/Games that can be purchased at a reduced rate. 21 Nonfunctional Requirements: 1. Operational 1. 1. The Digital database will be constructed to facilitate searches by title, genre, publishers and series 1. 2. In the event of a failure during a transaction the customer will be able to start over. 2. Performance 2. 1. Database/transaction speeds will be monitored and kept at an acceptable operating level. 2. 2. Browsing speed should take no more then 10-20 seconds. 3. Security 3. 1. Customer information will be secured 3. 2. Payment information will be encrypted and secured. 3. 3. Customers will not have access to encrypted information(other customers previous searches and account information) 4. Cultural and political 4. 1. An additional language will be provided if necessary for Spanish speaking customers. (Espanol) 22 Appendix A: FSSD Financials 23 FSSD Income Statement Year 2008 ââ¬â 2011 Income Statement Revenue Consulting Fees Network Design Fees Software Design Fees Total Revenue Expense Advertising Cost of Goods Sold ââ¬â Labor Cost of Goods Sold ââ¬â Hardware Depretiation Income Tax Expense Insurance Interest Expense Other Expenses Payroll Expenses Profesional Expenses Rent Repairs Maintance Salaries Wages Utilities Total Expenses Net Income 45,765 129,874 178,956 17,895 7,896 12,462 15,792 67,529 67,487 25,045 38,000 7,894 148,645 25,841 789,081 66,343 68,945 158,478 297,456 29,854 8,412 49,045 28,745 112,456 124,529 38,045 48,000 9,845 248,512 48,562 1,270,884 165,057 97,458 74,895 359,126 45,987 11,046 15,123 42,045 115,621 152,456 32,556 105,000 16,456 359,784 58,741 1,586,294 204,046 97,805 209,563 489,954 67,235 25,987 18,564 59,785 156,254 249,563 41,856 120,000 29,874 584,126 78,456 2,229,022 385,858 210,485 287,454 357,485 855,424 405,673 397,812 632,456 1,435,941 546,512 468,974 774,854 1,790,340 789,056 678,945 1,146,879 2,614,880 2008 2009 2010 2011 24 FSSD COMPARATIVE BALANCE SHEET YEARS 2008-2011 Cash Accounts Receivable Notes Receivable Other Receivables Inventory Securities Total Current Assets 2008 ASSETS 53,039 192,484 882 25,363 23,539 5,000 300,307 2009 18,382 195,112 139 35,304 30,876 10,000 289,813 2010 130,442 206,395 2,965 27,143 20,158 20,000 407,103 2011 59,788 270,606 175 32,789 16,116 25,000 404,474 Fixed Assets ââ¬â ALLOWANCE FOR depretiation Net Fixed Assets Investment Miscelaneus Receivables Differes Charges Other Assets Total Assets 16,601 (179,370) 237,231 537,538 LIABILITIES 92,168 20,037 54,505 6,572 173,282 1,000 174,282 34,075 15,000 191,788 240,863 537,538 440,116 (212,915) 267,639 557,452 529,554 (261,915) 267,639 674,742 589,509 (320,463) 269,046 673,520 Accounts Payable Notes Payable Other Payables Accruals Total Current Liabilities Deferred Liabilities Other Liabilities Total Liabilities Profit Common Stock Retained Earnings/Surplus Total Equity Total Liability + Equity 88,022 22,785 39,601 2,558 152,966 3,000 155,966 15,819 15,000 201,196 232, 015 516,984 47,376 27,764 34,399 34,110 243,649 4,000 247,649 80,366 15,000 260,631 355,997 674,742 106,380 25,101 83,714 15,540 230,735 10,000 240,735 57,400 15,000 309,866 382,266 673,520 25 Appendix B: DFD 26 27 Appendix C: Relationships ERD Database 28 29 30 Appendix D: Scheduling System Analysis 31 ID Project Name Days Start End 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 4-Apr 11-Apr 18-Apr 25-Apr 2-May 1. 0 Development Schedule Planning Phase Project Initiation Project Management 91 1-Feb 2-May 1. 1 1. . 1 1. 1. 2 27 11 16 1-Feb 1-Feb 10-Feb 28-Feb 12-Feb 26-Feb 1. 2 1. 2. 1 1. 2. 2 1. 2. 3 Analysis Phase Analysis Strategy Requirements Gathering System Proposal 19 5 9 5 28-Feb 28-Feb 4-Mar 13-Mar 18-Mar 4-Mar 13-Mar 18-Mar 1. 3 1. 3. 1 1. 3. 2 1. 3. 3 1. 3. 4 Design Phase Design Strategy Architecture Design Database File Speculations Programming Design 26 1 8 8 9 18-Mar 18-Mar 19-Mar 27-Mar 4-Apr 13-Apr 19-Mar 27-Mar 4-Apr 13-Apr 1. 4 1. 4. 1 Implementation System Construction 19 19 13-Apr 13-Apr 2-May 2-May 32 How to cite Feasibility Analysis Executive Summary for a Video Store, Essay examples
Sunday, December 8, 2019
Ethics & Sustainability-Self Reflection Report-Samples for Students
Questions: 1.Analyse the Concept and Theories of Corporate Social Responsibility and how it relates to ethical Business Practices. 2.Identify and Describe the principal trends driving corporate ethics and sustainability 3.Appraise CSR from the perspectives of Stakeholder Interests at a National and International level 4.Describe and evaluate the Impact that foreign social norms and standards may have on International Business 5.Compare and Contrast the legal versus ethical Compliance of CSR from the perspectives of various stakeholders, and the impact on the legislative framework surrounding corporate existence. 6.Critically analyse and judge the relationship between ethical branding and Corporate reputation. Answers: 1.Corporate Social Responsibility and its relationship with ethical business practices Corporate social responsibility is a major agenda of almost all the organizations in the world. As the activities of the organizations bring positive outcomes, it also bring some negative outcomes too. To reduce the negative impact on the environment and community due to the production activities, the organizations design policies, known as the Corporate Social Responsibility (CSR). From the writing of Cheng, Ioannou and Serafeim (2014), I have learnt that, CSR is the relationship between the organization and the local committee or with the stakeholders. There are three theories of CSR, namely, the stakeholder theory, business ethics theory and shareholder value theory. The stakeholder theory says that, the stakeholders create pressure on the organizations to contribute something for their benefit. The business ethics theory emphasizes on the broad social obligation and moral values and duties that the organizations have towards the community. The social expectations towards a social problem, ethical principles and contribution towards the society are the components of this theory. Lastly, the shareholder theory says that, a business has only one motive, that is, to make profit by following legal rules and regulations (Tai and Chuang 2014). On the other hand, ethical business practices refer to those activities that are morally correct, such as, corporate governance, fiduciary responsibilities etc. CSR is also part of the ethical practices. The CSR policies include those activities that follow the business ethics. 2.Principal trends driving corporate ethics and sustainability I have found some principal trends that drive the corporate ethics and sustainability in the coming years from the report of ethical corp. I found that, embedding sustainability is one of the major priority or trend for the coming years. Sustainable innovation is another key factor. Transparency in business activities, trust between the society and the businesses, community participation, responsible production and consumption are the other major trends driving the corporate ethics and sustainability (Korschun, Bhattacharya and Swain 2014). Sustainability is one of the biggest challenges of the organizations. Since, almost all the major economic activities revolve around the production and consumption, these activities are creating immense pressure on the reserve of the resources. Thus, the organizations are becoming careful about reducing wastages, recycling and reusing the resources and encouraging the usage of non-renewable sources of energy. Along with that, contribution in the development of the community through the implementation of sustainable techniques is another trend that drives the sustainability. For corporate ethics, transparency in the business activities and disclosure of the performance are important and these also help in building the trust among the corporate houses and the stakeholders. The community participation of the organizations is also increasing leading to more contribution towards the development of the society. 3.CSR from the perspectives of stakeholder interests at a national and international level Under various theories of CSR, stakeholder approach comes under the relational theory. This approach was developed to demonstrate the strategies for improving the management of the organization. This theory also aims to manage the socially responsible behavior of the company. According to the Garriga and Meles analysis of the stakeholder approach of CSR, this approach is accredited to both the ethical and integrated theories, where the ethical approach considers the right actions for achieving a good community and the integrated approach focuses on integration of social demands. From the analysis by Mason and Simmons (2014). I found that, the stakeholder management is the management of the stakeholders interest. It is directed towards the people who affect or get affected by the organizational or corporate policies, strategies and practices. In the national or international level, the approach is almost similar. The stakeholders perceive that the companies must increase its sensitive ness towards the environment but at the same time, must also think about the stakeholders interests. In the national as well as international level, the interests of the stakeholders focus on the benefit of the environment and the society, along with profit of the companies. Hence, the CSR polices that are directed towards the benefit of the environment, community and the stakeholders, through the maximum cooperation between the corporation and the stakeholders, are widely appraised by the stakeholders. 4.Impact of foreign social norms and standards on international business Hadjimanolis (2017) says that, international businesses are heavily influenced by foreign social norms and standards. The culture, that is, etiquette, communication and organizational structural hierarchy, falls under the category of social norms. For example, workplace etiquettes include different approaches of behavior in the workplace. The formality of addressing the people from different countries and cultures are very important part of the etiquette. In some cultures, addressing by the first name is accepted while in others, addressing by the title and the surname is important. Apart from that, punctuality, attitude, body language and gestures have a significant impact on the international businesses. Similarly, the communication and language are very essential factors that affect the international business. Verbal as well as non-verbal communications, both can influence the business heavily. For example, any business deal between an English speaking and a non speaking country t akes extra effort on part of the organizations. Cross cultural communication is a challenge and approaching the cultural differences with openness, curiosity and sensitivity is required while dealing with foreign businesses. Lastly, the structure of organizational hierarchy and attitude varies across the countries. In the international business, the organizations must be careful about the hierarchy as it influences the businesses. It is found that, when the roles are being defined in the multinational organizations, the diverse attitude and organizational hierarchy create challenges. Hence, it is evident that foreign social norms and standards influence the international business. 5.Legal versus ethical compliance of CSR from the perspectives of various stakeholders, and the impact on the legislative framework surrounding corporate existence The legal and ethical compliances of CSR are quite different. Legal compliance refers to the obligations to the law, which may not always lead to ethical results. On the other hand, ethical compliance refers to the following of the moral values of principals while doing the business. This may not always lead to following of the legal rules and regulations. However, to fulfill their objectives of profit, the stakeholders might not always prefer a solution that is legally complaint (Crane, Matten and Spence 2013). If a CSR policy is not legally compliant, then it faces of risk of government action in the future. However, CSR policies are bound to be ethical, as the foundation of those policies are ethical practices. A policy, which focuses on the development of a community, is framed on ethical values of doing good for the society. At the same time, the actions for social welfare must be legally complaint to avoid the termination of work by the government in the future. Legislative framework surrounding the corporate existence refers to the corporate law of an organization. The legal compliance of CSR is a part of the legislative framework or corporate law of an organization. Since, the CSR policies have become essential for almost all the companies, hence, the companies have to make the legislative framework by accommodating the CSR policies. It must also include the factors for ethical compliance, as CSR policies are mainly focused on to bring sustainability to the environment and develop the society. 6.Relationship between ethical branding and corporate reputation Ethical branding is a very common term in marketing. Branding represents the addition of value to a product or service. Ethics is the moral principals or values that guides in choosing between right and wrong. Ethical branding refers to the concept, where branding of a commodity or service is labeled with the morality of choosing the right course of action over the wrong. This type of branding happens when a company wants to build its reputation or image based on the ethical practices. According to He and Lai (2014), ethical branding enhances the reputation of an organization, which in turn reinforces the brand. Corporate reputation is based on the collective judgment of the observers about a corporation or organizations assessment of social, financial and environmental impacts over time (Park, Lee and Kim 2014). Hence, the actions of an organization are major determinants of the corporate reputation. Therefore, if a company is engaged into ethical activities and ethical branding, it is definitely helpful for the company to build a corporate reputation. References Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance.Strategic Management Journal,35(1), pp.1-23. Crane, A., Matten, D. and Spence, L.J., 2013. Corporate social responsibility in a global context. Hadjimanolis, A., 2017. A BARRIERS APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (CSR) ADOPTION IN SMES.Contemporary Perspectives in Corporate Social Performance and Policy: The Middle Eastern Perspective, p.95. He, Y. and Lai, K.K., 2014. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image.Total Quality Management Business Excellence,25(3-4), pp.249-263. Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), pp.20-37. Mason, C. and Simmons, J., 2014. Embedding corporate social responsibility in corporate governance: A stakeholder systems approach.Journal of Business Ethics,119(1), pp.77-86. Park, J., Lee, H. and Kim, C., 2014. Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives.Journal of Business Research,67(3), pp.295-302. Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility.Ibusiness,6(03), p.117.
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